La Bohème, Entre Amis.

The bar scene in La Bohème is a popular spot for friends to gather and chat. The bar also offers a unique atmosphere that is perfect for enjoying a drink or two with friends.

I got to know La Bohème as a client and it was with great enthusiasm that I accepted the invitation to recreate its narrative and incorporate it into the interior design. It is a wine and tapas bar, located in one of the trendiest streets in the city of Porto.

It was therefore the ideal place to create a concept suitable for sharing conversations, poetry and music. It has a strong connection with the regional flavors of north-central Portugal, as the owner is from that area and has a huge demand for the use of high quality products. The atmosphere is thus relaxed, inspiring and welcoming.

Simultaneously with the renovation of the decoration, I developed a series of campaigns for social media, which generated huge engagement and reservations.

A global concept is a must.

Never forget your concept. He's the one who will make your business powerful. Use it and reinforce it in all the brand communications you decide to make. Even if they are ephemeral and temporary.

#storytelling #interiordesign #creatememories #conceptisamust

Rui Vasques Garcia